ODR表现不尽如人意,取消自发货权限,删除销售权限,冻结账户申诉参考

2022年2月10日10:04:33亚马逊电商272阅读模式
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范文一

Dear Amazon Seller Performance Team.

We understand that recently our performance as a seller on Amazon,com has fallen below both

Amazon's and our own standards of quality.

I believe it is mainly because of our inadequate communication that we have recently seen two

A-Z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.

Unfortunately,we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014

because of a long vacation,obviously,the two complaints are nightmare during the period

without order.

Plan of Action: We are taking the following steps to improve our performance:

1.Review a 11 of products to make sure that the pictures and descriptions are accurately match

with our products.

2.Most importantly,we wiII  complete the investigation more quickly and proactively (within12

hours) to any problems with customer orders to keep our customers more informed and help

prevent A~z guarantee claims as much as possible,then replacement or a full refund will be

done within 24 hours

3.In addition,we will more aggressively monitor our performance metrics to assure we are

meeting the standards set by Amazon and our own s

tandards of quaIity customer service.

信中提到了造成这种情况的原因,并给出了准确的时间范围 。补救措施条列清晰简明

回答亚马逊官员,这些 值得参考。

新账户封号

当新账户被亚马逊封号时,您也可以通过发送电子邮件向亚马逊官方 解释情况,然后获得回复新账户的机会。以下是一封信,在同一情况下 并成功回复账户:

I understand that recently our performance as a seller on Amazon,com has fallen below both

Amazon's and our own standards of quality. I believe there are two main reasons this has

happened:

Disorganization in our inventory management has resulted in late shipments and,even worse,

unavailable items.

When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.

I believe it is mainly because of our inadequate communication that we have recently seen an

increase in customer A-Z guarantee claims which has resulted in our order defect rate

exceeding the performance target of <1V

Plan of Action: We are taking the following steps to improve our performance:

Improve inventory control by reducing the number of items offered until we have systems in

place to more adequately handle the number of orders we are receiving.

Most importantly,we will respond more quickly and proactively to any problems with customer

orders to keep our customers more informed and help prevent A~z guarantee claims.

In addition,we will more aggressively monitor our performance metrics to assure we are

meeting the standards set by Amazon and our own standards of qua I ity customer service.

In evaluating our selling practices,we found a mistake in our inventory upload file.

Our Plan of Action:

Our inventory file has been reviewed. AM misclassified condition items have been re-categorized to follow Amazon's Condition Guidelines. Entire inventory has been deleted from

Marketplace to reflect all changes. All of our vendors' inventory wi11 be reviewed before adding to our inventory. Please let us know what should be done to reinstate our account,we are looking forward to hearing from you.

在信的开头,我明白了承认自己的疏忽,并表达了我的诚意。然后将问题清楚地分为两部分,然后提出改进方法,最后 迫切需要强调改进的决心,并希望收到回复。

综上所述,信件内容的重点如下

1.表达诚意,先承认错误再说:

"I understand that recently our performance as a seller on Amazon,com has fallen below both

Amazon's and our own standards of quality."

2.清晰清晰的格式:

Disorganization in our inventory management has resulted in late shipments and,even worse,

unavailable items.

When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.

3.原因简单:

"I believe it is mainly because of our inadequate communication that we have recently seen an

increase in customer A-Z guarantee claims which has resulted in our order defect rate

exceeding the performance target of <1°〇."

4.不卑不亢的结局,提出解决办法:

"All of our vendors' inventory will be reviewed before adding to our inventory. Please let us

know what should be done to reinstate our account,we are looking forward to hearing from you.

通用模板

根据不同的情况给亚马逊写信有上千种内容。如何表达才更合适

这次我们用例子来修改,这样我们就可以更好地理解写给亚马逊回复时需要注意的细节。

也能让大家知道写信的概念,然后用在各种情况下 C

Please help edit the following appeal:(版本不正确)

We are contacting you regarding our seller account suspension. We rea

lized the delay in

shipping orders does not comply with Amazon's performance target of less than 4°〇. nor,our target of less than 2%.

We have reviewed our metrics and have determined the two areas that need to be addressed.

Shipping and Inventory Availability.

We realized we need constant monitoring of our seller account. To achieve our goal of less

that 4% late shipping,we are monitoring our Amazon account continuously,instead of during

regular retail store hours.

To further help us achieve our goal of less that 4°〇 late shipping,we have consolidated our

Amazon inventory into one location. This eliminates delays in getting product out by the

Expected Ship Date.

Thank you for considering this appeal.

以上内容已经形成,格式段落符合基本概念,但在语气上可能表达不够。此外,我们还应该注意信中的信件礼仪。调整后:

To whom it may concern,(正确版)

We are contacting you regarding our seller account suspension. We realize the delays in

shipping orders has not complied with Amazon's performance target of less than 4°〇,nor our

target of less than 2°〇.

We have reviewed our fulfillment procedures and have determined the two areas that need to be

addressed:Shipment Creation and Inventory Availability.

We realize we needed additional support for managing fulfillment for our Amazon orders. To

achieve our goal of more than 98°〇 on-time shipping we have added additional staff to

support the sales person in our retail store who handles Amazon fulfillment. This will allow

us to have packages prepared and ready to ship more efficiently.

To address inventory availability issues we have consolidated our Amazon inventory into one

location to speed shipment creation. Having all Amazon inventory at one location wi 11

eliminate delays in getting product out by the Expected Ship Date.

Thank you for considering this appeal.

以上是调整后的版本,这是参考■=

针对不同的卖家情况:

1.首先,根据上面写出雏形

2.调整语义、语气表达和信件礼仪的细节 To whom it may concern.

We are contacting you regarding our seller account suspension. We realize the delays in

shipping orders has not complied with Amazon's performance target of less than 4°〇. nor our

target of less than 2%.(先诚实道歉)

3.删除多余的冗余单词,使信件内容更加简洁,在强调 语气的地方增加力量

We realize we needed additional support for monitoring of our seller account. To achieve our

goal of less that 4°〇 late shipping,we have added additional staff to support the sales

person in our retail store that is handling Amazon. This will allow us to have packages

prepared and ready to ship more efficiently.

调整为

We realize we needed additional support for managing fulfillment for our Amazon orders. To

achieve our goal of more than 98°〇 on-time shipping we have added additional staff to

support the sales person in our retail store who handles Amazon fulfillment. This will allow

us to have packages prepared and ready to ship more efficiently.

根据上述三个步骤调整后的回复,亚马逊言方收到后能感受到您的诚意、商业态度和礼仪,这三个部分

是亚马逊最重要的一个方面。所以回复记得得到预期的回复

ORD过文过高

友好提示:不要直接提取,直接模仿,只提供模板和应用思路。不要承担任何事故。卖方应首先了解侵权行为的相关规则,分析产品的市场状况,然后制作自己的原创产品。

范文二

Dear Amazon Seller Performance Team,

We understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality.

I believe it is mainly because of our inadequate communication that we have recently seen two A-Z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.

Unfortunately,we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation,obviously,the two complaints are nightmare during the period without order.

Plan of Action: We are taking the following steps to improve our performance:

1. Review all of products to make sure that the pictures and descriptionsare accurately match with our products.

2. Most importantly,we will complete the investigation more quickly and proactively(within12 hours) to any problems with customer orders to keep our customers more in formed and help prevent A-Z guarantee claims as much as possible,then replacement or a full refund will be done within 24 hours.

3. In addition,we will more aggressively monitor our performance metrics toassure we are meeting the standards set by Amazon and our own standards of quality customer service.

范文三

Thank you very much for your prompt,we re-check our according to your prompt.We have two bad reviews and four return requests,one being processed. Mainly because of the wrong size,wrong color,not on time delivery,poor quality and othe

r issues. Their order numbers are 202-3432475-6837102,204-2022887-5193913,202-9774380-3416336,205-6166120-1655511,206-6571892-9434760.

In order to avoid this happening again,we will take the following actions.

1,we have closed ASIN: B01DU415F6,according to customer feedback,this dress has a lot of problems. If there is a customer complaints this item again,we will compensate.

2,for customer complaints clothing size is not accurate,we will improve our measurement methods to provide more accurate data and to remind the customer about the size is too large or too                 small.

3,for poor quality of the clothes,we will replace the supplier,strictly control the quality.

4,for sending wrong goods,we will send staff to increase the number of checks to avoid the wrong color,size,and the use of transparent plastic bags in order to better check to ensure that meet           customer orders requirements.

5,in the product editor above,we will be more detailed description of the various characteristics of the product so that customers better understand our products.

6,for customer complaints,we will be more active communication,to meet all the reasonable requirements of customers.

The problem is mainly due to the lax regulation of our company,we have organized staff to carry out profound introspection,has asked them to understand the relevant policies of the Amazon to avoid the recurrence of the same problem.

Best Regards

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